Zoho has recently released MarketingHub - the one stop app for building and maintaining your marketing funnel. As we are used from Zoho - the MarketingHub is a powerful product in itself, managing the entire marketing funnel - but it is also integrated with other Zoho applications to provide an inte...

Webinars are an effective, inexpensive, and efficient way to share information - the webinar can be shared to audiences of varying sizes, and can reach anyone with a device that can reach the internet. But there are drawbacks to a lot of the webinar software as provided. Some software requires you t...

Starting your own business? Or you have started and it is now time to get your accounting away from the receipt-box (read: shoe-box) and spreadsheets into an actual accounting package? Great! That means you are readying your business for further growth. But where to start and how much does it cost?

T...

On September 15 2018, Zoho announced the introduction of the "Flexible User" licence, next to the "All Employee" licence for Zoho One, while at the same time introducing a minimum take-off for the "All Employee" licence to five employees. In practice, this meant that a ...

Zoho Expense is the expense management solution of choice for organisations ranging from very small to global enterprises. Many modern ERP solutions provide an expense management solution either as an add-on, or built-in. Still, a number of companies choose to implement Zoho Expense instead, due to ...

CRM  (Customer Relationship Management) Solutions have been around for over two decades (in one form or another - I started my journey in sales activity management (SAM) in 1996 - and the solutions have evolved significantly since that time). CRM may have evolved, a lot of the questions regardi...

Many entrepreneurs and small business owners outsource their accounting and bookkeeping needs, so they can focus on the growth of their business. And most bookkeepers do an excellent job of keeping the books away from the continuous descent into a state of total disorder - and accountants, in partic...

Expenses - without incurring expenses, it is impossible to conduct business. Whether you are a sole entrepreneur, or a large enterprise - expenses are part of doing business. Whether you use petty cash, or a corporate credit card - the hidden costs of expenses are in the handling of the administrati...

November is the second month of Spring here in Australia - and over the weekend we had temperatures soaring to the mid-to high 30's (even over 40's at the hottest point point of the day Friday - this is degrees Celsius, about 100 degrees Fahrenheit). One cannot help but to want for a nice cold water...

A few weeks ago, I wrote about the comprehensive features of SalesIQ (https://www.aurelian-group.com/blogs/post/engage-and-convert-website-visitors-with-salesiq). Now Zoho has introduced two new and powerful features to engage with your visitors - a ChatBot, and a Chat from Email functionality.

NOTE: from February 15 2019 the Zoho has updated the price list for Zoho One, and the minimum requirement for 5 users is no longer in place. To  read more: https://www.aurelian-group.com/blogs/post/zoho-has-updated-the-price-of-zoho-one-again-and-it-is-great-news  

This week, Zoho intr...

Agile has been around for a while - quite a while indeed. And it is still, for a lack of a better word, "fashionable" as an implementation method for business applications. Is it successful? The proliferation of Agile as method of choice seems to indicate success, but are "agile"...

Organising events is something a lot more common than one might think. It is not just the major conference organisers, or the large corporates. Events are organised by small businesses, local councils, sports clubs, not-for-profit organisations, charities, and they can be local as well as regionally...

Wiise is a new integrated business application aimed at small business launched in Australia - it comes forth from the collaborative efforts of KPMG, Microsoft, and CBA (created by KPMG, built on Microsoft, supported by CBA). You may have seen the press surrounding the launch of Wiise - not in the l...

So, you have a website - as does every other business. You spend time, effort, and perhaps money into directing traffic to your online presence. You use Google Analytics (or Bing Webmaster... or both) to see the traffic results on your website... but exactly who is visiting you? And what do they do ...

Start with the Customer Journey

Alexi Boyd interviewed Matt Koopmans, and together they explored the opportunities and the pitfalls of selecting business applications. What is your strategy for selecting applications to run your business? Did it start with accounting, and then additional applications...

With the introduction of "cloud" we have seen the promise of commoditised business applications - just like you get your power out of the socket in the wall, you get business applications that are "just ready to go" - well, almost. At least, that was the promise. Yet, the impleme...

Choice is a strange thing - when there is none, we all wish we had it. When there is choice abound, we tend to stick to what we know (or think we know). Too much choice of seemingly similar things, and we tend to paralyse like a deer in front of headlights. The choice for business applications prove...

Selecting a business application traditionally was based on features versus cost. Already at this stage the selection process is leading into major disappointment. Selecting according to features is a comparison of the candidate applications to your current application's abilities with a few bonus &...