Zoho has recently released MarketingHub - the one stop app for building and maintaining your marketing funnel. As we are used from Zoho - the MarketingHub is a powerful product in itself, managing the entire marketing funnel - but it is also integrated with other Zoho applications to provide an inte...

Webinars are an effective, inexpensive, and efficient way to share information - the webinar can be shared to audiences of varying sizes, and can reach anyone with a device that can reach the internet. But there are drawbacks to a lot of the webinar software as provided. Some software requires you t...

Zoho Expense is the expense management solution of choice for organisations ranging from very small to global enterprises. Many modern ERP solutions provide an expense management solution either as an add-on, or built-in. Still, a number of companies choose to implement Zoho Expense instead, due to ...

CRM  (Customer Relationship Management) Solutions have been around for over two decades (in one form or another - I started my journey in sales activity management (SAM) in 1996 - and the solutions have evolved significantly since that time). CRM may have evolved, a lot of the questions regardi...

"We know why projects fail; we know how to prevent their failure - so why do they still fail?" - Martin Cobb

If you are involved in delivering ICT projects, you must have heard this phrase coined more than once - I came across this well over a decade ago (and it was not a new discovery then...

Expenses - without incurring expenses, it is impossible to conduct business. Whether you are a sole entrepreneur, or a large enterprise - expenses are part of doing business. Whether you use petty cash, or a corporate credit card - the hidden costs of expenses are in the handling of the administrati...

November is the second month of Spring here in Australia - and over the weekend we had temperatures soaring to the mid-to high 30's (even over 40's at the hottest point point of the day Friday - this is degrees Celsius, about 100 degrees Fahrenheit). One cannot help but to want for a nice cold water...

A few weeks ago, I wrote about the comprehensive features of SalesIQ (https://www.aurelian-group.com/blogs/post/engage-and-convert-website-visitors-with-salesiq). Now Zoho has introduced two new and powerful features to engage with your visitors - a ChatBot, and a Chat from Email functionality.

Agile has been around for a while - quite a while indeed. And it is still, for a lack of a better word, "fashionable" as an implementation method for business applications. Is it successful? The proliferation of Agile as method of choice seems to indicate success, but are "agile"...

Organising events is something a lot more common than one might think. It is not just the major conference organisers, or the large corporates. Events are organised by small businesses, local councils, sports clubs, not-for-profit organisations, charities, and they can be local as well as regionally...

So, you have a website - as does every other business. You spend time, effort, and perhaps money into directing traffic to your online presence. You use Google Analytics (or Bing Webmaster... or both) to see the traffic results on your website... but exactly who is visiting you? And what do they do ...

With the introduction of "cloud" we have seen the promise of commoditised business applications - just like you get your power out of the socket in the wall, you get business applications that are "just ready to go" - well, almost. At least, that was the promise. Yet, the impleme...

Choice is a strange thing - when there is none, we all wish we had it. When there is choice abound, we tend to stick to what we know (or think we know). Too much choice of seemingly similar things, and we tend to paralyse like a deer in front of headlights. The choice for business applications prove...

Selecting a business application traditionally was based on features versus cost. Already at this stage the selection process is leading into major disappointment. Selecting according to features is a comparison of the candidate applications to your current application's abilities with a few bonus &...

The final post in the "Lean CRM" series. In previous posts we have discussed the importance of simplicity of the system, consistency of the generated data, engagement of the team, and relevance/accuracy of the data in order to retain a return on the CRM investment. With all these things in...

Post four of a series of five in which we focus on how to implement and maintain a lean, functional CRM. Five simple rules to set you up for an effective customer relationship management system that will provide you lasting benefits. We have addressed how to keep the system simple and consistent, an...

Post three out of five - five rules for a lean CRM - today we explore how to keep the team engaged. CRM can be a dull environment where sales people register their leads, opportunities, and account activities. CRM can be a good communication tool for what happened, is happening, and is likely to hap...

This is the second post in a series of five. In previous post, we discussed the need to keep it simple, if you want your CRM to provide return on your investment. In this post, we focus on the data your CRM system can generate (either with you or for you). Consistent data points you in the direction...