Start with the Customer Journey

Alexi Boyd interviewed Matt Koopmans, and together they explored the opportunities and the pitfalls of selecting business applications. What is your strategy for selecting applications to run your business? Did it start with accounting, and then additional applications...

With the introduction of "cloud" we have seen the promise of commoditised business applications - just like you get your power out of the socket in the wall, you get business applications that are "just ready to go" - well, almost. At least, that was the promise. Yet, the impleme...

Choice is a strange thing - when there is none, we all wish we had it. When there is choice abound, we tend to stick to what we know (or think we know). Too much choice of seemingly similar things, and we tend to paralyse like a deer in front of headlights. The choice for business applications prove...

Selecting a business application traditionally was based on features versus cost. Already at this stage the selection process is leading into major disappointment. Selecting according to features is a comparison of the candidate applications to your current application's abilities with a few bonus &...

The final post in the "Lean CRM" series. In previous posts we have discussed the importance of simplicity of the system, consistency of the generated data, engagement of the team, and relevance/accuracy of the data in order to retain a return on the CRM investment. With all these things in...

Post four of a series of five in which we focus on how to implement and maintain a lean, functional CRM. Five simple rules to set you up for an effective customer relationship management system that will provide you lasting benefits. We have addressed how to keep the system simple and consistent, an...