Customer success teams are here to stay. It is inevitable that the vendor of a subscription based software application takes a keen interest in the success that has been achieved with that software. After all, even the most specialised software application is in danger of being "commoditised...

Zoho has recently released MarketingHub - the one stop app for building and maintaining your marketing funnel. As we are used from Zoho - the MarketingHub is a powerful product in itself, managing the entire marketing funnel - but it is also integrated with other Zoho applications to provide an inte...

CRM  (Customer Relationship Management) Solutions have been around for over two decades (in one form or another - I started my journey in sales activity management (SAM) in 1996 - and the solutions have evolved significantly since that time). CRM may have evolved, a lot of the questions regardi...

"We know why projects fail; we know how to prevent their failure - so why do they still fail?" - Martin Cobb

If you are involved in delivering ICT projects, you must have heard this phrase coined more than once - I came across this well over a decade ago (and it was not a new discovery then...

November is the second month of Spring here in Australia - and over the weekend we had temperatures soaring to the mid-to high 30's (even over 40's at the hottest point point of the day Friday - this is degrees Celsius, about 100 degrees Fahrenheit). One cannot help but to want for a nice cold water...

NOTE: from February 15 2019 the Zoho has updated the price list for Zoho One, and the minimum requirement for 5 users is no longer in place. To  read more: https://www.aurelian-group.com/blogs/post/zoho-has-updated-the-price-of-zoho-one-again-and-it-is-great-news  

This week, Zoho intr...

Agile has been around for a while - quite a while indeed. And it is still, for a lack of a better word, "fashionable" as an implementation method for business applications. Is it successful? The proliferation of Agile as method of choice seems to indicate success, but are "agile"...

Wiise is a new integrated business application aimed at small business launched in Australia - it comes forth from the collaborative efforts of KPMG, Microsoft, and CBA (created by KPMG, built on Microsoft, supported by CBA). You may have seen the press surrounding the launch of Wiise - not in the l...

So, you have a website - as does every other business. You spend time, effort, and perhaps money into directing traffic to your online presence. You use Google Analytics (or Bing Webmaster... or both) to see the traffic results on your website... but exactly who is visiting you? And what do they do ...