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A few weeks ago, I wrote about the comprehensive features of SalesIQ (https://www.aurelian-group.com/blogs/post/engage-and-convert-website-visitors-with-salesiq). Now Zoho has introduced two new and powerful features to engage with your visitors - a ChatBot, and a Chat from Email functionality.

NOTE: from February 15 2019 the Zoho has updated the price list for Zoho One, and the minimum requirement for 5 users is no longer in place. To  read more: https://www.aurelian-group.com/blogs/post/zoho-has-updated-the-price-of-zoho-one-again-and-it-is-great-news  

This week, Zoho intr...

Agile has been around for a while - quite a while indeed. And it is still, for a lack of a better word, "fashionable" as an implementation method for business applications. Is it successful? The proliferation of Agile as method of choice seems to indicate success, but are "agile"...

Organising events is something a lot more common than one might think. It is not just the major conference organisers, or the large corporates. Events are organised by small businesses, local councils, sports clubs, not-for-profit organisations, charities, and they can be local as well as regionally...

Wiise is a new integrated business application aimed at small business launched in Australia - it comes forth from the collaborative efforts of KPMG, Microsoft, and CBA (created by KPMG, built on Microsoft, supported by CBA). You may have seen the press surrounding the launch of Wiise - not in the l...

So, you have a website - as does every other business. You spend time, effort, and perhaps money into directing traffic to your online presence. You use Google Analytics (or Bing Webmaster... or both) to see the traffic results on your website... but exactly who is visiting you? And what do they do ...

Start with the Customer Journey

Alexi Boyd interviewed Matt Koopmans, and together they explored the opportunities and the pitfalls of selecting business applications. What is your strategy for selecting applications to run your business? Did it start with accounting, and then additional applications...

With the introduction of "cloud" we have seen the promise of commoditised business applications - just like you get your power out of the socket in the wall, you get business applications that are "just ready to go" - well, almost. At least, that was the promise. Yet, the impleme...

Choice is a strange thing - when there is none, we all wish we had it. When there is choice abound, we tend to stick to what we know (or think we know). Too much choice of seemingly similar things, and we tend to paralyse like a deer in front of headlights. The choice for business applications prove...

Selecting a business application traditionally was based on features versus cost. Already at this stage the selection process is leading into major disappointment. Selecting according to features is a comparison of the candidate applications to your current application's abilities with a few bonus &...