Blog

Missed the webinar on Pipeline Management in CRM? No problem - this webinar was free, and is therefore posted on YouTube. You can find it under the Aurelian Group YouTube page (if you like the content, please subscribe). 

I would like to share with you two different experiences I have had dealing with support - in both cases the respective companies were represented by courteous support agents, willing to do what is necessary to resolve a ticket satisfactory. Yet the outcome and experience could not have been a bigge...

Over the last decade or so, many technology vendors have made significant investments in Customer Success Management Teams, but the definition of customer success varies from vendor to vendor. In his book "The Outcome Generation", Paul starts by clearly defining the three generations of su...

Let me start this post with a disclaimer: when it comes to video scripting, recording and editing, I don't know what I am doing. What I do know is that I don't script, and only marginally edit the end result. Is it professional? No - but it is authentic. Any errors in the videos are the fault of the...

I am honoured to be featured in this months Spotlight of Realise Busines at PubBiz in Surry Hills. Realise Business is the leading Not-For-Profit business advisory service to small and mid-sized businesses in New South Wales. PubBiz is one of their many initiatives that help small business owners co...

Customer success teams are here to stay. It is inevitable that the vendor of a subscription based software application takes a keen interest in the success that has been achieved with that software. After all, even the most specialised software application is in danger of being "commoditised...

Zoho has recently released MarketingHub - the one stop app for building and maintaining your marketing funnel. As we are used from Zoho - the MarketingHub is a powerful product in itself, managing the entire marketing funnel - but it is also integrated with other Zoho applications to provide an inte...

Webinars are an effective, inexpensive, and efficient way to share information - the webinar can be shared to audiences of varying sizes, and can reach anyone with a device that can reach the internet. But there are drawbacks to a lot of the webinar software as provided. Some software requires you t...

Starting your own business? Or you have started and it is now time to get your accounting away from the receipt-box (read: shoe-box) and spreadsheets into an actual accounting package? Great! That means you are readying your business for further growth. But where to start and how much does it cost?

T...