The final post in the "Lean CRM" series. In previous posts we have discussed the importance of simplicity of the system, consistency of the generated data, engagement of the team, and relevance/accuracy of the data in order to retain a return on the CRM investment. With all these things in...

Post four of a series of five in which we focus on how to implement and maintain a lean, functional CRM. Five simple rules to set you up for an effective customer relationship management system that will provide you lasting benefits. We have addressed how to keep the system simple and consistent, an...