Organising events is something a lot more common than one might think. It is not just the major conference organisers, or the large corporates. Events are organised by small businesses, local councils, sports clubs, not-for-profit organisations, charities, and they can be local as well as regionally...

So, you have a website - as does every other business. You spend time, effort, and perhaps money into directing traffic to your online presence. You use Google Analytics (or Bing Webmaster... or both) to see the traffic results on your website... but exactly who is visiting you? And what do they do ...